Since 2018, Latefa Wiersch has been providing intimate insights into the life of a young artist on her Instagram account @artpop_insta: posts from the studio, from parties or openings show her analysis of collective artistic processes, the mechanisms of the art business, and her role as a female PoC in it. The clou‒the protagonist as well as her circle of friends are roughly sewn dolls that are staged for the photographs with great attention to detail; with ever new outfits and hairstyles, attuned to current trends and pop cultural references.
With this fictitious account, Latefa Wiersch raises questions about the overlapping of the public and the private, which is taken for granted in the art scene and for which social media are both stage and catalyst. The vicarious figures and their experiences with racism, sexism, class, tokenism, and the moral conflicts that come along are artistic means for Wiersch to reflect on social changes against the background of a postcolonial present, especially in the art world.
The publication documents Latefa Wiersch’s long-term project @artpop_insta in a selection of image and text contributions and is published on the occasion of Latefa Wiersch’s solo exhibition “Original Features” at Kunsthaus Langenthal.
Graphic Design: Dorothee Dähler
Editing: Eva-Maria Knüsel
Proof Reading: Thomas Skelton-Robinson
Print: Merkur Druck AG
Binding: Renfer AG Buchbinderei
Published by Präsens Editionen
130 pgs, 12 × 12 cm, Softcover, 2022, 978-3-906282-28-2