The Nest 2011 “unsolicited advisers” are DIY event stylists heyheyhey, surreal architect Willem Claassen, hedonistic ecologist Nacho Cabonell and bottom-up urban-carthographer Jozua Zaagman.
Our age is characterised by the cumulative establishment of “comfort zones” in which we feel at home. We surround ourselves with objects like furniture and various accessories, with social events such as festivals, high teas, or visits to cinema that suits our disposition: that enable us to “get away from it all” and offer “a necessary time to relax”, to be with each other or “to live the family domestics”. This comfort zone is the cultural denominator for a very narrow understanding of what is private, both in a mental as a spatial perspective.
Cultural and economic innovation stems precisely from progressive attitudes: from progressive qualities of “innovative thinking”. Effectively this means that we, you and I, should overcome our primal urge to “the comfortable”. We need to dare to acknowledge our assumed reality as an illusion and dare to experience this illusion. The disposition of disillusion, the ability to rethink and reposition your desires and character, are pious positions in a spoiled culture.
Published by Onomatopee, 17.3 × 22.3 cm, Cassette box, 5x softcover , 2011, 978-90-78454-81-6