His works are the product of honesty and a concentrated narrative force. At times direct and forceful, at others subtle and delicate. Always with a nuanced narrative that itself seeks a correspondingly multi-layered interpretation. Those who engage with the work and dive below its surface will likely find a meaningfulness that gets under the skin. This only works because Thom devotes himself to its design with such enthusiasm, curiosity and passion, examining the images’ contents with great care and attentiveness. Here, the imperfect is sought out, staged and becomes the stylistic device. Even though it may seem otherwise, it is rare that something is left to coincidence. Precisely this aesthetic of imperfection can be an irritant here and there. Thom layers and overlays visual elements designed using various techniques with masterly assuredness. This striking style and powerful imagery distinguish him both as a graphic designer as well as an artist.
Creative Direction, Graphic Design, Fashion, Branding, Commercials, Film, Digital, Editorial Design, Art & Curation. 27 years of experience from the most renowned Swiss and international communication and design agencies. McCann-Erickson, Studio Achermann, Tomato, Komet, Contexta and Branders. Awarded with over 250 creative awards.
Member of the Art Directors Club Switzerland, 2009 – 2019 Swiss Graphic Association and Alliance Graphique Internationale. 2020 founded Studio Thom Pfister. He lives and works in Berne.
Published by Sturm & Drang, 496 pgs, 33 × 24 cm, Softcover, 2021, 978-3-906822-41-9